We're Builders Too. That's Why We Do Marketing Differently.
Home Builder Marketers was founded by tradesmen who got tired of watching great builders lose to inferior competitors with better marketing. We built the agency we wish existed when we were in your shoes.
Built for Builders, by Industry Experts
We specialize in marketing exclusively for home builders, remodelers, and construction professionals. With years of hands-on experience in your industry, we understand your challenges — and we know how to help you overcome them.
Marketing That Delivers High-End Leads
Our strategies are designed to attract quality, high-value clients. From SEO to paid ads, we help you consistently fill your pipeline with homeowners ready to build, renovate, or invest — no fluff, just real results.
Seamless Systems That Save You Time
Through our exclusive JobTread integration, we connect your marketing with your operations — so leads flow directly into your project workflow. Say goodbye to manual entry and hello to automation that works.
A Proven Track Record Across North America
With over 130 construction companies served and millions generated in project revenue, Home Builder Marketers has become a trusted partner for builders looking to grow. Your success is our mission — and our results speak for themselves.
Why We Started Home Builder Marketers
Before I ever ran an ad campaign, I was a tradesman. I know what it’s like to pour everything into your craft only to watch builders with half your skill land the projects you deserve.
When I moved into marketing, I saw the same pattern from the other side: agencies that had never swung a hammer, making promises they couldn’t keep to builders who didn’t know any better. They’d collect their fees, deliver mediocre results, and move on to the next victim.
I started Home Builder Marketers because I believed there had to be a better way. Marketing that actually understood the building business. An agency that cared about closed projects, not just clicks and impressions. A partner willing to stake their income on actually getting results.
That’s why we created our guarantee: if you don’t close a significant project within 12 months, we work for free until you do. It’s not a gimmick, it’s how we hold ourselves accountable to the only metric that matters.
— Seth Van Daele, Founder
Our Mission: Help Great Builders Get Found
The best builders in America shouldn’t be invisible. Homeowners deserve to find craftsmen who take pride in their work not just the companies that spend the most on ads.
We exist to level the playing field. To give quality builders the visibility their work deserves. To help you spend less time chasing leads and more time doing what you love: building homes that last.
Three Things That Set Us Apart
1. We Only Work With Builders
No restaurants. No dentists. No lawyers. Just custom home builders and remodelers with $3-10M in revenue. This focus means we know exactly what works in your industry because it’s the only industry we work in. We understand your sales cycle, your client objections, your seasonal patterns, and your competition. We’re not learning on your dime.
2. We Guarantee Results (For Real)
Other agencies talk about ‘satisfaction guarantees’ with enough fine print to fill a contract. Ours is simple:
- If you don’t close a significant project within 12 months, we work free until you do
- If you’re not satisfied in the first 30 days, you get a full refund
No hoops. No fine print. We’ve removed every barrier to trying us because we know we deliver.
3. You Own Everything
Too many agencies hold your assets hostage. Your website lives on their server. Your ad accounts are in their name. Your leads go to their CRM. If you leave, you start from scratch.
We do the opposite. From day one, everything we create belongs to you:
- Your website, on your hosting
- Your ad accounts, in your name
- Your CRM, with your data
- Your content, your creative, your leads
If you ever decide to leave, you take it all with you. We stay because we earn it, not because we’ve trapped you.
The Numbers Don't Lie
2-3
Additional builds per year (typical client result)
Is Home Builder Marketers Right for You?
We’re the right fit if you’re:
- A custom home builder or remodeler with $3-10M in revenue
- Ready to invest in growth (typically $1,000-$5,000/month)
- Looking for quality leads, not just volume
- Willing to commit to 6-12 months for real results
- Tired of agencies that promise the world and deliver nothing
We’re probably not the right fit if you’re:
- Under $1M in revenue (you might not be ready for this investment yet)
- Looking for a ‘silver bullet’ that works overnight
- Already at capacity with no room to take on more projects
- Not willing to be responsive when leads come in
We’d rather tell you upfront if we’re not the right fit than waste your time and money.
Meet the Team
The Experts at Home Builder Marketers
When you learn about Home Builder Marketers, you’ll see that our team combines marketing expertise with a deep understanding of the construction industry. We’re not just marketers, we’re strategists, creators, and problem-solvers committed to your success.
Executive Leadership Team
Nicholas Cormier / CEO
Nicholas is a visionary mind with great communication and problem solving skills, He has 4 years of business experience in building teams, developing marketing strategies and Consulting clients Moreover his Experience in roofing, siding, labor and steel buildings is all the assurance you will ever need.
Nic’s hobbies consist of reading business and psychology books and enjoying time with his girlfriend and dog.
Seth VanDaele / CMO
Seth is a very ambitious Entrepreneur and was the youngest person in Canada to be elected to the board of directors for a construction association when he was just 19! He has worked with over 100 builders across North America, been marketing for 7 years and owning his own agency for 5 years now. With over 3 years of construction experience himself, 2 years in (plumbing apprentice) and 1 in (working with concrete).
Seth knows what he’s talking about and loves to find ways to make people / businesses life’s easier with different strategies /automatons. His hobbies consist of Reading Books, Hiking, and playing baseball.
Hammad Ahmed Khan / COO
Hammad is known for his relentless work ethic and unparalleled expertise in branding. With over 3 years of experience in marketing, Hammad has earned a reputation as a true visionary in the industry, consistently driving remarkable results for his clients. His strategic insight and innovative approach have generated over 300 million views and hundreds of thousands of dollars in profits, proving his ability to deliver exceptional growth and impact.
A branding expert at his core, Hammad’s dedication to helping businesses build strong, recognizable identities is unmatched.
Beyond his professional achievements, Hammad is a seasoned athlete with a deep love for sports. He has competed at national level in various sports , including badminton, cricket, taekwondo, and roll ball.
With an unwavering drive for success and a proven track record of excellence, Hammad continues to lead with vision, innovation, and the dedication to make a lasting impact on both his clients and the marketing industry as a whole.
Project Lead
Nick Mews / Sr Project Manager
At Home Builder Marketers, Nick is the go-to for proactive problem-solving, clear communication, and keeping projects on track. Whether it’s anticipating challenges, refining strategies, or making sure every detail aligns with client goals, he’s committed to delivering success.
Beyond work, Nick brings a fun and approachable energy to everything he does, making collaboration effortless and enjoyable.
Erich Schmidt / Project Manager
Erich brings energy, warmth, and dedication to every client relationship. As a Customer Success Manager, he’s known for going the extra mile to ensure every homeowner and builder feels supported and heard. His outgoing personality and friendly, solution-oriented approach make the process not only smooth but genuinely enjoyable.
At Home Builder Marketers, Erich plays a key role in building trust, keeping communication clear, and ensuring every project runs as promised. He’s proactive in tackling challenges and always looking for ways to make things easier and more efficient for clients and teammates alike.
Ben Cormier / Project Manager
Web Development Specialist
Dipayan Mondal / Web Developer
Farhan Akmal / Web Developer
Bickrom Mondal / SEO & Web Specialist
Brand Copywriter
Shantanu Das / Copywriter
Shantanu is a versatile creative professional with 6 years of experience in copywriting, content creation, and web design and development. His skill set bridges the gap between compelling storytelling and technical execution, allowing him to craft engaging digital experiences that not only look great but also drive results.
With a strong foundation in both writing and web technologies, Shantanu excels at building websites that communicate brand narratives clearly and persuasively. From designing intuitive user interfaces to writing persuasive copy that converts, he ensures every element of a project aligns with the overall vision and purpose. His development work is clean, responsive, and optimized for performance, ensuring an exceptional user experience across devices.
Shantanu brings a collaborative spirit to every project, balancing creativity with strategy to meet client needs efficiently. Whether leading a project or working within a team, he consistently delivers work that is thoughtful, refined, and results-driven. Constantly evolving, Shantanu stays updated with the latest trends in design, development, and digital marketing to keep his work fresh and effective.
Cisco / Copywriter
Engineer by training, copywriter by obsession.He plans pages like systems to turn complex offers into clear, high-converting stories for home-service and local brands,SEO-smart, and allergic to fluff.He makes people click, call, and buy
Creative Designer
Thea Corpus/ Creative Team Lead
Adi Sharma / Video Editor
Danniell Austero / Video Editor
SEO & Strategy Team
Reymark Sapin / SEO Team Lead
Karstine Sanchez / SEO Specialist
Karstine Sanchez is a seasoned SEO specialist with over a decade of experience driving organic growth through both On Page and Off Page strategies. Dedicated to helping websites perform at their best, she focuses on keyword research, technical optimization, and content strategies that boost visibility and connect with the right audience. Karstine is known for crafting data-driven strategies that align with user intent, implementing schema markup and meta tag enhancements, and building high-quality backlinks that elevate domain authority. With an analytical mindset and passion for results, she ensures every project ranks higher and delivers measurable impact. Her deep understanding of search algorithms and commitment to performance make her a trusted partner in achieving sustainable digital success.
Hizam Ongca / SEO Specialist
Marketing & Ads Specialist
Jerome (JI) / Marketing Executive
Jeric (Jer/JP) / Marketing Executive
