The Builder's Pipeline
Build 3-20 more homes per year with a marketing pipeline that attracts, nurtures and closes custom home clients.
Get on AmazonThree essential reads for home builders who want predictable leads, better clients, and a marketing system that actually works. Two written by HBM founder Nicholas Cormier, one by CMO Seth VanDaele, all built from years of hands-on work with builders across North America.
Build 3-20 more homes per year with a marketing pipeline that attracts, nurtures and closes custom home clients.
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10X your leads and dominate your market with practical, real-world marketing strategies for construction pros.
Get on AmazonThe complete guide to digital marketing for home builders, drawn from 350+ builder projects across North America.
Get on AmazonMost marketing advice is written for SaaS companies, ecommerce brands, or local restaurants. None of it applies to the unique challenges of selling custom homes, renovations, or commercial builds. These three books were written specifically for home builders who want a clear, proven system to attract better leads, close bigger projects, and build a business that grows without relying on referrals alone. Whether you are a one-person operation or managing a team of 50, the strategies inside apply to where you are right now and where you want to go.
Custom home builders, remodelers, general contractors, and trade businesses ready to scale
Three books covering branding, websites, SEO, paid ads, CRM, lead pipelines and scaling your operation
Every strategy has been tested with 350+ real builder clients generating real leads and closed projects
Six core areas every home builder needs to master, covered across The Builder's Pipeline, Builders Playbook, and Home Builder Marketing.
How to position your building company as the premium choice in your market. Define your story, your differentiators, and the brand identity that attracts the right clients.
The anatomy of a builder website that turns visitors into leads. Learn the exact structure, messaging, and design elements that make homeowners pick up the phone.
How to rank on Google when homeowners search for builders in your area. Local SEO, content strategy, and the technical foundations that drive organic traffic.
Google Ads and Meta Ads strategies built for the building industry. How to target the right homeowners, write ads that convert, and manage your budget for maximum ROI.
Stop letting leads slip through the cracks. Learn how to set up a CRM and automated follow-up system that nurtures every inquiry into a booked consultation.
When your marketing is working, growth becomes the next challenge. Learn how to hire, systemize, and scale your building company without sacrificing quality.
Home Builder Marketing by Seth VanDaele is the flagship guide in our library. Every chapter is backed by data from 350+ builder websites and millions in generated revenue.
This is not theory. It is a battle-tested playbook for growing a building business in a competitive market, the same playbook our agency uses with clients every day.
Nicholas Cormier is the founder and CEO of Home Builder Marketers (HBM). After years inside the construction trades (roofing, siding, labor and steel buildings), he built HBM into a 25+ person agency working with builders across North America. He is the author of The Builder's Pipeline and Builders Playbook.
Seth VanDaele is the CMO and co-founder of HBM. He leads marketing strategy for every client engagement and wrote Home Builder Marketing: The Home Builder's Guide to Digital Marketing, the flagship guide that distills 350+ builder projects into a complete digital marketing playbook.
Together they bring the agency, the trade experience, and the published frameworks that have helped builders generate millions in project revenue.
Every strategy was built for the building industry, not adapted from generic marketing advice
Backed by data from 350+ builder websites and millions in generated revenue
No theory or fluff. Every chapter gives you clear next steps you can implement immediately
Build 3-20 More Homes Per Year. The ultimate guide to attract, nurture, and close more custom home clients using digital marketing.
This is the definitive playbook for building predictable, scalable marketing systems specifically for custom home builders. It cuts through the complexity of digital marketing and shows you, step by step, how to attract your ideal clients, generate high-quality leads, and convert them into profitable projects, without relying on guesswork or chance.
Inside you will learn how to construct a marketing pipeline that consistently delivers results and creates sustainable growth for your home building business.
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10X Your Leads and Dominate Your Market. A practical guide for construction professionals looking to supercharge their business.
Builders Playbook is a must-read for construction professionals who want to supercharge their business. It offers innovative marketing strategies, the digital tools that actually move the needle, and the relationship-building techniques that turn prospects into clients and clients into referral sources.
Packed with actionable insights and real-world examples, this book empowers builders to transform their approach and achieve lasting success in the industry. Get ready to elevate your leads and dominate your market.
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Get the books on Amazon, or book a free consultation to see how the team behind them can build a marketing system for your business.