Follow-Up

Home Builder CRM: Every Lead in One Place

3 minute read · Updated November 7, 2026
In short

A CRM is one place that holds every lead your business gets. Name, phone, what they asked for, every text and email, and where they are in the sales process. We set it up for you, connect it to your website and ads, and keep it running.

Video coming soon
Watch: a look inside the Home Builder CRM (70 seconds, with Ash)

What is the Home Builder CRM?

A CRM is one place that holds every lead your business gets. Name, phone, what they asked for, every text and email, and where they are in the sales process.

We set up the Home Builder CRM for you, connect it to your website and ads, and keep it running. You open one app and see every buyer.

Why it matters for builders

Leads come in from your website, Facebook, Google, phone calls and referrals. They end up in your texts, your email, a notepad in the truck. Some get a call back. Some get forgotten.

A forgotten lead can be a $1 million home you never knew you lost.

What's included

What we doDetails
Every lead in one placeFrom every source, set up and connected for you
A simple boardEach buyer's stage, from new lead to signed contract
Every message savedTexts, emails and calls kept with each buyer
An app for your phoneSee your leads from the job site
We keep it runningOur team maintains it and fixes anything that breaks

How it works

  1. 1
    We build your CRM and connect your website forms, ads and phone line.
  2. 2
    Every new lead lands in it on its own and gets a text back in under 60 seconds.
  3. 3
    You or your sales person move buyers along the board as you talk to them.

Which packages include it

The Home Builder CRM comes with every full package.

EssentialsGrowthScaleOrganicAds Only
IncludedIncludedIncludedNot includedNot included

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Questions builders ask

I am not a computer person. Can I use it?

Yes. Most builders only use three things: see new leads, call or text them, and move them along the board. We show you how.

Do I own my data?

Yes. Your leads and contacts are yours.

Can my sales team use it too?

Yes. Everyone on your team can log in.

What if I already use a CRM?

Tell us which one on your call. We will tell you honestly whether to keep it or switch.

Related

Want to see what the CRM looks like?

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