Follow-Up

30 Days of Follow-Up, Done for You

3 minute read · Updated November 7, 2026
In short

When a new lead comes in, our system sends them a set of texts and emails over the next 30 days. The messages answer common questions, show your work and invite them to book a call. It runs on its own, in your name, and stops the moment they reply or book.

Video coming soon
Watch: what the 30 days of follow-up look like (60 seconds, with Ash)

What is the 30-day follow-up?

When a new lead comes in, our system sends them a set of texts and emails over the next 30 days. The messages answer common questions, show your work and invite them to book a call.

It runs on its own, in your name, and stops the moment they reply or book.

Why it matters for builders

Most people who fill out a form are not ready to sign that day. You call once, maybe twice, get voicemail, and move on.

A month later they are ready and they call the builder who kept in touch.

What's included

What we doDetails
A ready-made 30-day planTexts and emails written for builders
Messages in your nameChanged to sound like the way you talk
A booking link in every messageBuyers can grab a time on your calendar
Stops on its ownWhen they reply, so nobody gets a robot message mid-chat

How it works

  1. 1
    A lead comes in and gets a text in under 60 seconds.
  2. 2
    Over the next 30 days they get a short text or email every few days.
  3. 3
    When they reply or book, the messages stop and you take it from there.

Which packages include it

Essentials and both Organic packages follow up for 30 days. Growth and Scale keep going for a full year.

EssentialsGrowthScaleOrganicAds Only
30 daysUpgraded to a full yearUpgraded to a full year30 daysNot included

Compare all packages

Questions builders ask

Will this annoy people?

No. Messages are short, helpful and spaced out. Anyone can reply STOP.

Can I change what it says?

Yes. We start with our builder version and change it to sound like you.

What happens after 30 days?

They stay in your CRM. Growth and Scale keep following up for a full year.

Related

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