Speed to lead means every person who fills out your website form or ad gets a text from your business in under 60 seconds. It happens automatically, day or night, even when you are on a job site. The text thanks them and asks a simple question to start the talk.
What is speed to lead?
It is an automatic text message. The moment someone fills out a form on your website or a Facebook ad, our system sends them a short, friendly text from your business. It thanks them and asks one easy question, like when they are hoping to build.
At the same time, you or your sales person get an alert with their details, so you can call while they are still thinking about you.
Why it matters for builders
You are on a roof, at a closing, or eating dinner. A lead comes in. You call back the next morning. By then they have talked to two other builders.
A Harvard Business Review study found companies that answered a lead within an hour were about 7 times more likely to have a real talk with them than companies that waited longer. Most builders take a day.
What the buyer sees
Here is an example of the first text a new lead gets. We write yours with you, in the way you talk.
Example only. Names and wording are made up.
What's included
| What we do | Details |
|---|---|
| Instant text to every new lead | A text to every new lead in under 60 seconds, 24 hours a day |
| Messages in your voice | Written in your words, sent from your business number |
| Alert to you | A text alert to you or your sales person so you can call them right away |
| Saved in your CRM | Every reply saved in your Home Builder CRM |
How it works
- 1A lead fills out your website form or a Facebook ad form.
- 2Within 60 seconds, they get a text from your business. “Hi Sarah, thanks for reaching out to Smith Homes. Are you thinking of building this year or next?”
- 3You get an alert. When you call, they already know who you are.
Which packages include it
Speed to lead is part of every package we offer.
| Essentials | Growth | Scale | Organic | Ads Only |
|---|---|---|---|---|
| Included | Included | Included | Included | Included |
Questions builders ask
Will it sound like a robot?
No. We write the texts with you, in the way you talk.
What if they text back at night?
The reply lands in your CRM and on your phone. You answer when you are ready.
Does this replace calling them?
No. It buys you time and starts the talk. You still make the call.
What number does it come from?
A local business number set up for you. In the US we handle the texting registration for you.
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