Follow-Up

Follow-Up Texts and Emails for a Full Year

3 minute read · Updated November 7, 2026
In short

Some buyers take a year or more to decide to build. Our full-year follow-up keeps in touch with every lead for 365 days, with texts and emails in your name. Early messages help them plan. Later ones share finished homes, reviews and reminders that you are ready when they are.

Video coming soon
Watch: what a year of follow-up looks like (60 seconds, with Ash)

What is the full-year follow-up?

Some buyers take a year or more to decide to build. Our full-year follow-up keeps in touch with every lead for 365 days, with texts and emails in your name.

Early messages help them plan. Later ones share finished homes, reviews and reminders that you are ready when they are.

Why it matters for builders

A lead who says “maybe next year” usually gets one call and then nothing.

Twelve months later they are buying land and talking to builders. If they have not heard from you, you are not on the list.

What's included

What we doDetails
A ready-made 365-day planTexts and emails written for home builders
Messages that build over timeFrom planning help, to proof, to “let's talk”
A booking link every timeSo they can book the moment they are ready
Stops on its ownThe moment they reply or book, it hands over to you

How it works

  1. 1
    A new lead gets a text in under 60 seconds and starts the plan. Automatically, from any source.
  2. 2
    Over the year they get a steady, spaced-out set of messages. Short and useful, never spammy.
  3. 3
    When they reply or book, the messages stop and you take over. You get the alert straight away.

Which packages include it

Full-year follow-up runs in Growth and Scale. Essentials includes the 30-day version.

EssentialsGrowthScaleOrganicAds Only
Not included (30 days only)IncludedIncludedNot included (30 days only)Not included

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Questions builders ask

Is a year of messages too much?

No. They are spaced out, short and useful. Anyone can reply STOP.

What is different from the 30-day follow-up?

The first month is the same. Then it keeps going for 11 more months.

Can I add my own news, like a new model home?

Yes. Tell your account manager and we will add it.

Related

Want to see the full-year plan?

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