Paid Ads

YouTube Ads That Show Buyers Who You Are

3 minute read · Updated November 7, 2026
In short

YouTube ads are short videos that play before or during YouTube videos. We show yours to people in your area who watch home building, remodeling and design videos. It is the closest thing to a TV ad, but you only reach the people you want.

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Watch: what your buyers are watching on YouTube (55 seconds, with Nick)

What are YouTube ads?

YouTube ads are short videos that play before or during YouTube videos. We show yours to people in your area who watch home building, remodeling and design videos.

It is the closest thing to a TV ad, but you only reach the people you want and you can see who watched.

Why it matters for builders

Buyers spend hours on YouTube planning their dream home: house tours, kitchen ideas, “cost to build” videos.

If your face and your homes are not there, a bigger builder's are.

What's included

What we doDetails
Built from your video adsYour monthly videos cut to work on YouTube
Shown to the right viewersPeople in your area watching home building and design
Shown again to past visitorsPeople who already looked at your website
Tracked properlyViews, clicks and leads on your monthly report

How it works

  1. 1
    We pick your best video ads and cut them for YouTube. Built to hook in 5 seconds.
  2. 2
    We target your area and the topics your buyers watch. Only the towns you build in.
  3. 3
    We track who watches, cut what does not work and grow what does. Every week.

Which packages include it

YouTube ads run in Scale.

EssentialsGrowthScaleOrganicAds Only
Not includedNot includedIncludedNot includedNot included

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Questions builders ask

Do I need a YouTube channel?

We set one up for you if you do not have one.

Can people skip my ad?

Some can after 5 seconds. You only pay when they watch long enough or click, and the first 5 seconds are built to hook them.

Is YouTube worth it for a local builder?

Yes, when the targeting is tight. You only reach people in the towns you build in.

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