The Proven Playbook for Builders Who Want More Leads, Better Clients, and a Marketing System That Actually Works
You Build Beautiful Homes — Let’s Build a Marketing Machine to Match
Most builders struggle to grow because they’ve been relying on word-of-mouth and outdated marketing tactics that simply don’t work anymore.
In Home Builder Marketing: The Home Builder’s Guide to Digital Marketing, founder of Home Builder Marketers, Seth Van Daele, walks you through the exact strategies his agency has used to help over 100 builders generate more than $100 million in sales across North America.
This book is written for builders and remodelers, in plain English — no jargon, no fluff — just practical, proven digital marketing advice you can actually use.
What You’ll Learn
Inside Home Builder Marketing, you’ll discover how to:
1. Find and Own Your Niche
Stop trying to be everything to everyone. Learn how to specialize, stand out, and become the go-to builder in your category.
2. Craft a Winning Offer
Most builders don’t have a marketing problem — they have a messaging problem. Learn how to create offers that actually convert.
3. Build a Powerful Online Presence
From websites to SEO to social proof — we break down how to turn your online presence into a 24/7 lead-generation tool.
4. Use Paid Ads the Right Way
Avoid the money pit of wasted ad spend. Learn how to run Google and Facebook Ads that bring in qualified leads, not tire-kickers.
5. Nurture Leads with Automation
Discover how to follow up automatically with every lead for up to 365 days — using proven email and SMS campaigns that work while you build.
6. Create Systems That Scale
Marketing only works when it’s consistent. We’ll show you the tools and processes that keep your pipeline full without burning you out.
Why Builders Love This Book
Whether you’re a custom home builder, remodeler, or contractor, this book will give you the marketing edge your competitors wish they had.
It’s real
Written by someone who knows both construction and marketing — not a theorist.
It’s specific
Every chapter includes examples, templates, and builder-specific tactics.
It’s action-oriented.
You’ll walk away with a complete plan to grow your business online.
Who This Book Is For
- Custom Home Builders who want to attract better-fit clients and stop competing on price.
- Remodelers who want a steady flow of jobs without chasing down leads.
- Construction Entrepreneurs ready to turn their business into a brand.
Ready to Transform Your Marketing?
Home Builder Marketing isn’t just a book — it’s your roadmap to real results.
Get Your Copy Today and start building a marketing system as solid as your foundations.
