One of the most common questions we hear from home builders is: "How much should I be spending on ads?" The answer isn't a number - it's a formula. This guide gives you the framework to calculate your ideal ad budget based on your revenue goals, your market, and your closing rate.
The formula for calculating your ideal monthly ad spend
How to set realistic cost-per-lead and cost-per-contract targets
Google Ads vs. Facebook Ads - where to spend first
How to scale your ad budget as results improve
What happens when you spend too little (and why it's dangerous)
Red flags your ad spend is being wasted
How to evaluate ROI and know when to increase your budget
