Houzz is where homeowners go to dream. With the right profile and ad strategy, it's where they decide to hire you. We help builders turn Houzz into a steady source of qualified leads.
Houzz isn't a search engine - it's a vertical platform built for home renovation, design, and custom build. Users are mid-funnel, already saving photos, comparing pros, and gathering quotes.
That makes Houzz one of the highest-intent platforms for builders - but only if your profile and ads work together to win the click and the call.
Houzz visitors spend an average of 6 minutes per session, with an average session duration far longer than on most social platforms.
An optimized Houzz profile does three things: it showcases the quality of your work visually, it builds credibility through reviews and credentials, and it makes it effortless for a ready buyer to reach out.
Here's what we do when we optimize your profile:
We organize your project photos into distinct, compelling project albums, each with keyword-rich titles, descriptions, and tags that improve your visibility in Houzz search.
We write copy that speaks directly to your ideal client, communicates your specialties and service area, and differentiates you from every other builder on the platform.
Houzz's algorithm rewards specific profiles. We select the right categories, service types, and project size ranges to ensure you appear in the searches that matter most for your market.
Reviews are the single biggest trust signal on Houzz. We help you build a consistent process for requesting, collecting, and responding to reviews - turning past clients into your most powerful marketing asset.
Houzz 'Best of Houzz' badges for Service and Design are earned by professionals with high engagement and strong reviews. We track the criteria and position your profile to qualify.
Organic Houzz visibility is great - but Houzz Pro+ ads put you in front of homeowners who are actively comparing builders in your zip code.
We run targeted campaigns, optimize bids weekly, and refresh creative monthly so your spend keeps producing qualified inquiries.
Here's a breakdown of the main advertising tools we manage:
When a homeowner in your market searches for "custom home builder" or a related term, your profile appears before the organic results. We manage your targeting, budget allocation, and profile positioning to maximize click-through and inquiry rates.
Beyond geographic targeting, Houzz allows advertising in specific project categories - new home construction, additions, luxury renovations, and more. We identify the categories with the strongest buyer intent for your business and build campaigns around them.
Houzz Pro includes tools like contact buttons, lead response features, and direct messaging that make it easier for prospects to reach out. We configure and activate these features as part of your full profile setup.
Houzz advertising costs vary significantly by market and competition. We monitor performance monthly, compare it against your other lead channels, and adjust spend based on what's actually converting into conversations.
We treat Houzz as a full-funnel channel: profile build, paid ads, project showcase strategy, and review generation all working together. Our team handles every piece - including the photography brief, project descriptions, and answering homeowner inquiries with conversion-focused messaging.
Before we touch anything, we audit your existing presence (or lack of one) and analyze the top-performing builder profiles in your market. We identify the gaps, the opportunities, and the exact moves that will differentiate your profile from the competition.
We build or rebuild your profile from the ground up - including photos, copy, categories, contact setup, and service details.
We implement a review request process for your past clients and, where appropriate, your active projects.
For clients in competitive markets or those seeking faster results, we build and launch your Houzz Pro advertising campaign with targeted audiences, budget pacing, and conversion tracking.
Every month, we review your profile performance - views, contact requests, ad spend vs. leads, and review count. We adjust the strategy and report on what's working and what's next.
Every Houzz lead flows into your CRM with automated follow-up sequences. No lead falls through the cracks.
Book a free Houzz audit and we'll show you exactly how to convert Houzz interest into booked projects.
