A Four Corners wall-panel framer had never worked with a marketing agency. A year later, Facebook and the website were feeding more jobs than one crew could install.
Ads live Oct 2025. Results through Oct 14, 2026. Source: Meta Ads Manager, Google Search Console and the HPH GoHighLevel lead metrics sheet.
Higher Purpose Homes builds wall and floor panels in its Bayfield, Colorado shop and ships them to job sites across Colorado, New Mexico, Arizona and Utah. Co-owners Nick Lemmer and Ethan Deffenbaugh sell mostly to owner-builders who want a home framed faster and tighter than stick-built.
When they came to HBM, they had one finished portfolio project, no testimonials and an old website. The goal: prove there was real demand for their product, fill the shop, and grow.
No ads, no system, no data. Just a good product and a shop that needed to stay busy.
Builders don't Google "panelized framing," and many are wary of anything that sounds like prefab.
Leads take 6 months to 3 years to close, so every month without new leads costs a year later.
“Framing companies don't have websites for the most part around here. We're going to be up against companies that frame pictures.”
Website first, then ads at $10 a day, then scale the moment the numbers proved out. Four moves, built to turn an unknown category into a steady flow of buyers.
A new site with state and county pages across the Four Corners. Ranked #1 on Google for "prefab framing near me."
Separate homeowner and contractor campaigns, time-lapse videos and a customer testimonial ad, scaled 3x in June.
GoHighLevel pipelines with A to D lead grades, so Ethan calls the best buyers first and stops chasing tire kickers.
A panelized vs stick-frame case study ebook and one-pager that sales sends to every serious lead.
“We're feeding a lot of leads, which is awesome. So, something's working, right?”
“We're getting a massive amount more leads now that we upped our spend.”
“We're hiring because we're slammed.”
| Metric | Before HBM | Now |
|---|---|---|
| Google impressions (Jul 14 to Oct 11) | 3,440 in 2025 | 27,700 in 2026 (+705%) |
| Google clicks (same window) | 90 in 2025 | 322 in 2026 (+258%) |
| Average Google position | 37 | 9 |
| Facebook leads per month | 0, never advertised | 82 (Jun to Sep 2026) |
| Won jobs from Facebook and the website | 0 | 3 jobs, $372K |
Google: Search Console, Jul 14 to Oct 11, 2026 vs the same dates in 2025. Leads: Meta Ads Manager. Won jobs: HPH GoHighLevel lead metrics sheet, Oct 11, 2026.
Pulled word for word from our weekly calls.
“I feel like you guys do a good job. You listen.”
“It's way better than we were before working with you guys.”
“I think they're spot on. You guys clearly have an understanding of what we're trying to accomplish.”
“I like what we're seeing. It's giving me hope for our future right now.”
“This new campaign is working.”
“The changes that have been made thus far are excellent, and it's already starting to make it a lot easier for me to understand who we're dealing with. It's saving me time.”
“This is why that service that you guys are providing is so valuable to us. It's not taking my time to do ads other than reviewing the ads that you guys provide.”
Let's build a marketing strategy that drives real growth for your building company.
