How we helped a deck builder overcome seasonality and generate consistent, year-round booked consultations.
Arrowhead Deck is a specialized deck builder and outdoor living company that transforms backyards into stunning, functional outdoor spaces. From composite decks and pergolas to complete outdoor kitchens, they deliver craftsmanship that stands the test of time.
Despite their excellent work and growing portfolio of beautiful projects, Arrowhead Deck struggled with the feast-or-famine cycle common in the outdoor living industry. They needed a marketing system that could smooth out seasonal demand and keep their crews busy year-round.
Arrowhead Deck faced the classic challenges of a seasonal business: inconsistent lead flow, fierce competition from big box retailers, and a reputation that didn't reflect their true quality online.
Leads would flood in during spring and dry up completely in winter. Without a strategy to generate off-season demand, crews sat idle for months at a time.
Even during peak season, lead quality was unpredictable. Too many tire-kickers and not enough serious homeowners ready to invest in premium outdoor living.
Competing against Home Depot and Lowe's installation services on price was a losing battle. They needed to differentiate on quality and build a stronger online reputation.
We built a marketing system designed to generate consistent, high-quality consultations and overcome seasonal challenges.
Conversion Website Built a high-converting website with immersive project galleries, instant quote calculators, and strategic CTAs that turn browsers into booked consultations.
Local SEO Dominated local search results with optimized Google Business Profile, location-specific landing pages, and a citation strategy targeting deck builder searches across their service area.
Google Ads Launched seasonal and evergreen Google Ads campaigns that capture high-intent searches, with dynamic budget allocation to maximize ROI during peak and off-peak periods.
Reputation Management Implemented an automated review collection system that tripled their Google review count and built the social proof needed to win over homeowners comparing options.
Here's what happened when strategy met execution for Arrowhead Deck.
Explore the live Arrowhead Deck website we designed and built.
Let's build a marketing strategy that drives real growth for your building company.
