Local SEO

Your Business Listed on the Directories Google Trusts

3 minute read · Updated November 7, 2026
In short

Google checks other websites to make sure your business is real. Sites like Yelp, Houzz, Bing, Apple Maps, the Better Business Bureau and your local home builders association. When your name, address and phone match on all of them, Google trusts you more and shows you higher on Maps.

Video coming soon
Watch: how we clean up your directory listings (55 seconds, with Ash)

What are directory listings?

Google checks other websites to make sure your business is real. Sites like Yelp, Houzz, Bing, Apple Maps, the Better Business Bureau and your local home builders association.

When your name, address and phone match on all of them, Google trusts you more and shows you higher on Maps. These listings are called citations.

Why it matters for builders

Most builders have old listings scattered around the internet with an old phone number, an old address or a misspelled name.

Google sees the mess and trusts you less. Buyers who find the wrong number never reach you.

What's included

What we doDetails
Listed where it countsThe main directories and home building sites Google checks
Old listings cleaned upWrong and duplicate listings found and fixed
One set of details everywhereThe same name, address and phone on every site
Checked every monthNew mistakes get caught before they cost you

How it works

  1. 1
    We search the internet for every listing of your business. Including ones you never created.
  2. 2
    We fix the wrong ones and add the missing ones. All matched to your website.
  3. 3
    We check them again each month and keep them matched. So it stays clean.

Which packages include it

Directory listings are handled in Growth, Scale and both Organic packages.

EssentialsGrowthScaleOrganicAds Only
Not includedIncludedIncludedLight in Lite, full with outreach in MaxNot included

Compare all packages

Questions builders ask

Why does a wrong phone number on Yelp matter?

Google sees it and gets less sure about you. Buyers who use it cannot reach you.

Do I need to log in to all these sites?

No. We handle it. Sometimes we need you to answer a quick call or text code to verify.

Does my home builders association listing count?

Yes. It is one of the best ones you can have.

Related

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