DeGroot Custom Homes, A custom home building company that specializes in Custom and Carriage Homes with impeccable house lifts and renovations as well. Now they have been in the business for quite some time but still their Website was dull and they weren’t ranking anywhere on the internet. Their SEO system was a disaster and the leads weren’t generating like they should. And to unlock their Full potential and highlight their brand they chose HBM.
DeGroot Custom Homes, a respected custom home builder, was struggling with an outdated website that didn’t generate leads or showcase their quality work and testimonials. The site had poor design, was difficult to navigate, and their SEO was severely lacking, which left them stuck on page 4 of Google search results. As a result, they were missing out on potential clients and opportunities.
When DeGroot reached out to us, it was clear they needed a complete digital overhaul. Their website wasn’t just failing to bring in leads it wasn’t even reflecting the high standard of their work. Our challenge was to completely redesign the site to better highlight their craftsmanship while also implementing an aggressive SEO strategy to boost their visibility and attract the right clients.
We started by building a brand-new website for DeGroot Custom Homes, designed to be visually appealing and easy to navigate. We showcased their portfolio of custom homes and added client testimonials to build trust with potential customers. To capture leads, we included lead magnets and optimized their SEO to improve their search rankings. Within just 3 months, we took them from page 4 to the first page of Google, significantly boosting their visibility. As a result, in the first 4 months, DeGroot saw 40 qualified leads—a clear success and proof of our effective digital marketing approach.
To take DeGroot Custom Homes from page 4 to the top spot on Google in just 3 months, we implemented a focused SEO strategy. We optimized their website with the right keywords, improved the site structure, and fine-tuned meta tags and descriptions. We also built high-quality backlinks and made sure the site was mobile-friendly and fast- loading. By creating valuable, relevant content and following proven SEO tactics, we quickly boosted their ranking, getting DeGroot in front of people searching for custom homes.
Once DeGroot’s website was ranking higher on Google, we focused on turning that traffic into qualified leads. We added lead magnets to capture visitor information, like downloadable guides and easy-to-fill contact forms. We followed up with personalized emails and engaging content to keep potential clients interested. This approach, combined with the new website’s smoother experience, brought in 40 highly qualified leads in just 4 months all of them seriously interested in custom home building.
Our work didn’t just stop at leads—it had a direct impact on DeGroot’s revenue. Thanks to targeted ads, SEO improvements, and personalized follow-up, DeGroot closed deals that brought in $1.7 million in revenue. By making sure their brand reached the right people and converting that interest into real business, we showed how our strategies can drive tangible results.
We are Home Builder Marketers, your partners in developing a successful business. With years of experience in the house building industry, we understand the particular issues you’re facing. Our passion is to help you stand out, attract more customers, and achieve your company objectives. Let’s work together to create something extraordinary.