Driving growth for builders across North America. We're not just marketers. We're tradesmen who built the agency we wish existed.
Home Builder Marketers was founded by tradesmen who got tired of watching great builders lose to inferior competitors with better marketing. We built the agency we wish existed when we were in your shoes.
We only work with custom home builders and remodelers. That's it. We don't do restaurants, dentists, or lawyers. This focus means we know exactly what works in your industry and what doesn't.
Since we started, we've generated over $50.5 million in revenue for the builders we work with. But more importantly, we've helped them build businesses they actually enjoy running where they choose their projects instead of chasing every lead that walks through the door.
We combine deep industry knowledge with proven marketing systems to deliver results no generalist agency can match.
We specialize in marketing exclusively for home builders, remodelers, and construction professionals. With years of hands-on experience in your industry, we understand your challenges and we know how to help you overcome them.
Our strategies are designed to attract quality, high-value clients. From SEO to paid ads, we help you consistently fill your pipeline with homeowners ready to build, renovate, or invest. No fluff, just real results.
Through our exclusive JobTread integration, we connect your marketing with your operations so leads flow directly into your project workflow. Say goodbye to manual entry and hello to automation that works.
With over 130 construction companies served and millions generated in project revenue, Home Builder Marketers has become a trusted partner for builders looking to grow. Your success is our mission and our results speak for themselves.
I built this company because builders deserve a marketing partner who actually understands their world, not another agency selling clicks. We measure ourselves by the projects you close, full stop.
Nicholas Cormier is the founder and CEO of Home Builder Marketers. Before building the agency, he spent years inside the construction trades, roofing, siding, labor, and steel buildings, working alongside the very contractors he now helps grow. That hands-on background is what makes his approach different: he speaks the builder's language, knows the daily pressures of the job site, and refuses to dress up vanity metrics as wins.
Today Nicholas leads a team that has helped over 130 builders across North America generate millions in project revenue. He's been recognized by the Forbes Agency Council and partners with industry leaders including the Association of Professional Builders, GoHighLevel, and JobTread, but he'll tell you the only credential that matters is whether a builder closed another project this month because of work we did.
His vision for HBM is simple: be the marketing partner builders wish they had when they were starting out - transparent, accountable, and built for the trade.
Nicholas Cormier, Founder & CEO
Before I ever ran an ad campaign, I was a tradesman. I know what it's like to pour everything into your craft only to watch builders with half your skill land the projects you deserve.
When I moved into marketing, I saw the same pattern from the other side: agencies that had never swung a hammer, making promises they couldn't keep to builders who didn't know any better. They'd collect their fees, deliver mediocre results, and move on to the next victim.
I started Home Builder Marketers because I believed there had to be a better way. Marketing that actually understood the building business. An agency that cared about closed projects, not just clicks and impressions. A partner willing to stake their income on actually getting results.
That's why we created our guarantee: if you don't close a significant project within 12 months, we work for free until you do. It's not a gimmick, it's how we hold ourselves accountable to the only metric that matters.
Seth Van Daele, Founder & CMOThe best builders in America shouldn't be invisible. Homeowners deserve to find craftsmen who take pride in their work, not just the companies that spend the most on ads.
We exist to level the playing field. To give quality builders the visibility their work deserves. To help you spend less time chasing leads and more time doing what you love: building homes that last.
No restaurants. No dentists. No lawyers. Just custom home builders and remodelers with $3-10M in revenue. This focus means we know exactly what works in your industry because it's the only industry we work in. We understand your sales cycle, your client objections, your seasonal patterns, and your competition. We're not learning on your dime.
Other agencies talk about "satisfaction guarantees" with enough fine print to fill a contract. Ours is simple: if you don't close a significant project within 12 months, we work free until you do. If you're not satisfied in the first 30 days, you get a full refund. No hoops. No fine print. We've removed every barrier to trying us because we know we deliver.
Too many agencies hold your assets hostage. Your website lives on their server. Your ad accounts are in their name. If you leave, you start from scratch. We do the opposite. From day one, everything we create belongs to you: your website on your hosting, your ad accounts in your name, your CRM with your data, your leads. If you ever decide to leave, you take it all with you. We stay because we earn it.
We'd rather tell you upfront if we're not the right fit than waste your time and money.
The experts at Home Builder Marketers. Our team combines marketing expertise with a deep understanding of the construction industry.
Visionary leader with 4 years of business experience in building teams, developing marketing strategies and consulting clients. Background in roofing, siding, labor and steel buildings.
Youngest person in Canada elected to a construction association board at 19. 7 years in marketing, 5 years running his own agency. 3 years of construction experience.
Branding expert with 3+ years of marketing experience. Generated over 300 million views and hundreds of thousands in profits through strategic insight and innovation.
Strong background in marketing and project management. Three years running a marketing business.
Customer Success Manager known for going the extra mile for every client.
Blending creativity with technical expertise to craft seamless digital experiences.
7+ years of experience in WordPress development, HTML, CSS, JavaScript, and PHP.
Broadcasting major, 5+ years in sales across Canada and US.
Former ESL coach for over a decade, shifted to marketing in 2022.
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